Ads against reality

I came across a project of a team called “Pundo3000”, and I’m not sure what their purpose is, because their projects go in every direction, but this one I found interesting. They photographed different food packages and compared the product to what was depicted. See for yourself:

If you want to check out the whole project, go here. You can see all 100 pictures. Some come fairly close, but others are downright disgusting. Especially those ready-made, microwave meals – those are plain nasty. Whichever way they go, it sure makes you think about all the junk that we put into our systems. And how media (especially commercials) distort our image of reality.


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